FEDEX | Diversity
For a global company where the meaning of “diversity” varies from country to country and culture to culture, it’s a real challenge to capture the singular importance of this cherished corporate value. AlleyCat Design’s solution was to create a publication that was every bit as global as the company itself. We designed Diverse Appeal, a quarterly magazine that celebrates difference and inclusion through storytelling. The result has been enhanced appreciation among FedEx employees of their similarities as well as their unique backgrounds and perspectives.